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NBC4 Season of Giving with Besa: Fill a holiday wish list for a central Ohio senior

Elena Trujillo
Sports Reporter · Monday, November 2, 2026 at 8:00 PM · 5 min read
Seniors enjoying the holiday season in Columbus, Ohio.

As the crisp autumn air settles over Columbus, a sense of warmth and community begins to bloom. Picture it: a bustling local senior center, where laughter echoes and stories are shared over steaming cups of cocoa. This is the heart of the NBC4 Season of Giving with Besa, a cherished tradition that transforms the lives of our beloved seniors during the holiday season. In a year where many have faced isolation and hardship, this initiative serves as a reminder of the power of community and the joy of giving.

What Happened

The NBC4 Season of Giving with Besa is back, and it’s bigger than ever! Launched in 2012, this heartwarming program started with just 26 seniors. Fast forward to today, and it has blossomed into a remarkable effort that supports over 2,000 seniors in central Ohio. This year, the initiative kicks off with the WISH program, which allows community members to fill a holiday wish list for seniors in need.

With the support of local businesses, volunteers, and generous residents, the WISH program is designed to ensure that every senior has the chance to feel the warmth of the holiday season. From cozy blankets to personal care items, the wish lists are filled with simple yet meaningful gifts that can brighten a senior's day. The initiative not only brings joy to those receiving gifts but also fosters a sense of connection and community among the givers.

Community Impact

Why does this matter? For many seniors, the holiday season can be a time of loneliness and reflection on years gone by. The WISH program addresses this issue head-on, ensuring that no senior feels forgotten. As we gather around our holiday tables with family, it’s crucial to remember those who may not have the same support system. This program serves as a bridge, connecting seniors to the community and reminding them that they are valued.

In a recent interview, Besa's Executive Director, Sarah Thompson, shared, “Every gift we give is not just a present; it’s a reminder that these seniors are loved and remembered. The impact is profound, and it’s heartwarming to see the community come together for this cause.” The enthusiasm is palpable, and it’s clear that this initiative resonates deeply with residents across Columbus.

Local Stories of Impact

To truly understand the impact of the WISH program, we must look at the stories of those who have benefited from it. Take Mrs. Johnson, a 78-year-old resident of Columbus, who last year received a warm blanket and a set of puzzles. She shared how these gifts not only provided comfort but also gave her something to look forward to during the long winter months. “It’s the little things that mean the most,” she said with a smile. “Knowing that someone cares enough to think of me during the holidays makes all the difference.”

Another senior, Mr. Thompson, expressed his gratitude after receiving a gift card to a local grocery store. “I may be on a fixed income, and every little bit helps. This gift allows me to treat myself to some fresh fruits and vegetables, which I wouldn’t have been able to afford otherwise,” he noted. These personal anecdotes highlight the tangible differences that the WISH program makes in the lives of seniors, reinforcing the importance of community support.

The Power of Giving

Each year, the program garners more support, and this year is no exception. Local businesses have stepped up to sponsor the initiative, providing not only funding but also volunteers to help organize and distribute the gifts. The collaboration between Besa and NBC4 has created a powerful platform for change, bringing together individuals and organizations to uplift those in need.

As we dive deeper into the spirit of giving, it’s essential to highlight the stories of those who have benefited from this program. Last year, one senior, Mrs. Johnson, received a warm blanket and a set of puzzles. She shared how these gifts not only provided comfort but also gave her something to look forward to during the long winter months. Stories like hers are a testament to the program's success and the difference it makes in the lives of seniors.

How to Get Involved

Getting involved in the NBC4 Season of Giving with Besa is easy and rewarding. Community members can choose to adopt a senior by selecting a wish list from the Besa website. Each list outlines the specific needs and desires of a senior, allowing givers to choose gifts that will truly make a difference. This personalized approach ensures that each gift is meaningful and tailored to the recipient.

In addition to adopting seniors, volunteers are always needed for organizing events, wrapping gifts, and delivering them to the seniors. The sense of camaraderie among volunteers creates a festive atmosphere, making it a fulfilling experience for everyone involved. As we embrace the holiday spirit, it’s a wonderful opportunity to teach our children the importance of giving back and supporting those in our community.

Volunteer Opportunities

For those interested in volunteering, Besa offers various opportunities throughout the holiday season. From gift-wrapping parties to delivery days, there’s a role for everyone. Local schools and organizations are encouraged to participate as groups, fostering a spirit of teamwork and collaboration. Additionally, businesses can sponsor specific events or provide in-kind donations, further enhancing the program’s outreach.

Looking Forward

As we look ahead to the upcoming holiday season, the NBC4 Season of Giving with Besa promises to bring even more joy to seniors in central Ohio. With the goal of expanding the program further, there are plans to include additional outreach efforts to reach even more seniors in need. The hope is to not only provide gifts but also to foster connections and relationships that can last beyond the holiday season.

In a world that often feels divided, initiatives like this serve as a reminder of the goodness that exists in our communities. As we come together to support one another, we create a tapestry of love and compassion that can withstand any storm. The NBC4 Season of Giving with Besa is not just about filling wish lists; it’s about building a stronger, more connected community.

This holiday season, let’s embrace the spirit of giving and make a difference in the lives of our seniors. Together, we can ensure that every senior feels the love and warmth that comes with the holidays, reminding them they are cherished members of our community. As we celebrate this season of giving, let’s remember that even the smallest act of kindness can have a lasting impact.

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